46 – Visual Branding Podcast

Welcome to the Rediscover Your Brand Podcast! I’m host Mike McCormick. For the past couple weeks we have kept our focus on the internet and different strategies and marketing tools that will help push our organizations into the right path for the future. Last week I talked about e-Mail promotional and how it will help your organization receive more business this holiday season. This we are going to steer clear of the internet into a more broad topic, now I do not want to make anyone disappointed for not talking about their Internet but their a couple other topics that will help your business that rely outside of the internet. This week we are going to cover visual branding. Since the beginning of the year is upon us figuring out your new branding steps will help your business grow in the year 2013, today we are going to discuss: What…

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1 year, 9 months ago

45 – e-Mail Promotional Marketing

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have kept our main focus on the internet and different topics, many fun and it has been a blast. Well to move on we are going to keep the same internet presence going with a fun, new and exciting topic this topic will cover a lot of stuff that we can reflect back on to with the holiday season. This week we are going to cover e-Mail Promotional Marketing. You may ask why we are going to cover e-Mail promotions, and it is because it is the holiday season and we should send them out to all of our target audiences just wishing them a happy holidays. Now we all want to know what is going to be covered in today’s podcast so let’s go over that right now! e-Mail Promotional Marketing…

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1 year, 9 months ago

44 – e-Commerce

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick! For the past couple weeks, we have kept our focus on the internet and it has been a really awesome adventure, so why not keep going on that adventure as they say. Last week, we talked about a topic that is extremely important and will not go away. Content strategies and SEO are extremely important topics, and will be affected by the topic I am going to cover today. Although, I am not going to specifically bring them up everything I say today will reflect content strategies and SEO in more than one way or another. So now since we have already decided to stick with the internet as our main focus we may be wonder what that topic is, is it going to be broad, and is it going to specific, will it only affect a specific…

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1 year, 9 months ago

43 – SEO and Content Strategies

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  For the past couple weeks we have pushed our focus mainly on the internet and have provided you with great marketing strategies, to help promote your brand in new and exciting ways. We have also taking that internet focus further into strictly talking about the mobile web on some, and others integrating the mobile web into other awesome internet strategies. Now talking about the internet has been fun and it has been really exciting, but sometimes we need to focus on other subjects in this similar field, now I would like to do that but I would also like to keep that internet flow going, so I picked a topic that is pretty diverse it is mostly for the internet but can also help you in your other creative aspects as well. Today we are going to talk…

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1 year, 10 months ago

42 – Open Source Platforms

Open Source Platforms Podcast Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick! For the past couple weeks we have kept our main focus on the internet and different strategies that you are able to utilize to improve your business.  We have spent a huge portion of our internet focus on the mobile aspects and have given you some pretty good reason why your organization needs to become part of the mobile world. Now today I would like to talk about a topic that is extremely important. This topic is about your website and there are arrays of reasons why you need to be utilizing this. Today we are going to talk about open source platforms. Now there are many open source platforms out there, and they all have different advantages and disadvantages for using them, and that would take up a lot of time to go…

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1 year, 10 months ago

41 – Interactive Materials

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick.  Last week we talked about the mobile internet and we compared Dedicated Mobile Sites to Responsive Web Design, we covered a lot of aspects of these two platforms and to move on from there, mobile and the mobile is just one of those topics am not really to leave yet, but the topic I am going to talk about today can also affect the desktop user as well, so this is not going to be primary mobile based but I will cover a lot of the mobile benefits you can get. So today let’s talk about Interactive materials, brochures, magazines, flyers, pretty much anything that used to only be used for print items, which can now be used as interactive material. Well today we are going to discuss what interactive brochures are, how they work, and the benefits…

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1 year, 10 months ago

40 – Dedicated Mobile Sites-VS-Responsive Web Design Podcast

Welcome to the Rediscover Your Brand Podcast! I’M Your Host Mike McCormick! Last week we decided to talk about microsites and how they can benefit your brand. Well I decided that for this week I want to keep that Internet focus going, I know we drifted away for a couple weeks and focus on topics that were appropriate for the time. Now I want keep the internet focus going this week.  When deciding on a topic to cover, I wanted a topic that is relevant to today’s standards and something that will be beneficial for all of your organizations.  So I figured that talking about the mobile internet world would be an appropriate topic to cover. However we have already someone covered this topic but since it is a pretty big and there are new aspects to it every day, it is even more appropriate to keep covering it. So…

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1 year, 10 months ago

39 – Microsites

Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick! Last week we had a pretty awesome conversation about annual reports and how your organization can design a stellar report, which will even amaze your competitors. Now we have drifted away from talking about the internet for a while, but it is such a huge topic and has so many different elements and aspects to it, that I decided it is something that we just cannot forget out, even if we move on to other topics for a while. So today I am going to bring our focus back to the internet and talk about a pretty Interesting topic. We are going to discuss Microsites. Microsites are pretty awesome, and I am going to talk about them because they are more than just an exceptional way to expand your brand. For today’s discussion we are going to cover…

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1 year, 11 months ago

38 – Annual Reports

Welcome to the Rediscover your Brand Podcast! I’M your host Mike McCormick. Last week we took a stroll down content strategy lane, during that podcast I spoke about how the ideas of content strategy and how it can be connected to pretty much all of my other pod casts, and it is such a huge topic it will not be last time you hear about it. Now with content strategy still fresh in your mind I wanted to cover a topic that presents the ideas I said last week and the previous weeks but from a different angle. You probably have noticed that over the a past couple weeks our main focus has been about the internet, along with content, and how you can utilize these tools for your benefit, well I wanted to say these topics are extremely important but since the year is winding down, I wanted to…

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1 year, 11 months ago

37- Content Strategy

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. This we are going to set our focus on content strategies. This is one of the most important topics we are going to cover and will include an overview of previous topics. I am pretty much going to go over what content strategy is and then go on to a how and why while relating content strategies back to previous topics throughout today’s show. Let’s start out by talking about what content strategy is. First content is all the material that you make public, pretty much can be anything from articles, pictures, products, rants, raves, pretty much anything that you desire and you want to be known to the public is content. Now the…

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1 year, 11 months ago